What Is SEO (Search Engine Optimization)?

SEO or search engine optimization is the process of improving where your website appears in the organic search area from sites such as Yahoo, Bing and Google.

If your website appears on page one of an organic search the results will be more traffic to your site and hopefully more business to your company. The goal in search engine optimization is to get your company on page one and ideally to the first position in the organic search area. This will depend on the market you are trying to rank for and the competitiveness of the keywords. If you are competing for top positions in travel, insurance or the mobile phone business then you better be prepared to have a good size SEO budget to rank for the top keywords. If you are a business that offers a niche product or service in a local geographical area, then with the proper optimization you have a good chance in making it to page one with a little patience and going with a San Diego SEO Company.

One of the most important tools that search providers use to rank your website are called spiders. The spiders will crawl the Internet to determine what pages it should display that contain the proper keywords, phrases and relative content. This data is then used to determine the relevance of your website to the keywords that were entered into the search engine.

There are many Search Engine Optimization consultants and companies that provide quality SEO services including:

  • Expertise in specific geographies and markets
  • Review of your site structure and content
  • Keyword research
  • Technical advice on your website: for example redirects, page errors, hosting, on page optimization
  • Development of content
  • Manage online campaigns