September 28, 2009
Nothing “Normal” About Show’s OMMA Award
It’s stories like this that warm our cockles: The Twitter campaign for “Next to Normal,” much buzzed-about due to its unusually large number of followers for a Broadway show, has picked up an OMMA (Online Media, Marketing and Advertising) Award for online marketing. The Twitter push for the Rialto tuner, overseen by online specialist Situation Interactive, beat out campaigns for high-profile brands including Coca-Cola, Sprint, HBO and “Star Trek” for the laurel for Excellence in Online Creativity. Kudos are handed out by advertising-centric publication group MediaPost. The winning campaign for “Normal” involved a retelling of the show’s narrative in tweets attributed to the tuner’s characters (as penned by book writer Brian Yorkey, who happens to be a close personal friend of FNB). Campaign also resulted in the creation of a new song suggested by the show’s Twitter followers, to be performed in a special event next month.
http://www.variety.com/article/VR1118009281.html?categoryId=1009&cs=1
Posted in: Brian Yorkey, Coca-Cola, HBO, MediaPost, Next to Normal, OMMA, OMMA Awards, Online Media Marketing and Advertising, Rialto, Situation Interactive, Sprint, Star Trek, Twitter
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