March 10, 2010
Jordan Berman Leaves AT&T for MTV
Continuing a steady stream of hires and promotions, MTV has named Jordan Berman senior veep of integrated marketing. Berman will plan, develop and integrate marketing for MTV’s TV, online and mobile outlets. Branded entertainment and longform programming will be among his areas of expertise. He will report to MTV general manager Stephen Friedman and senior veep of integrated marketing and sales Dan Lovinger. Berman came from a position at AT&T as VP of media innovation, where he developed entertainment services and worked with advertisers. He has also served as Showtime’s director of promotions and partnership marketing, and has an ad agency background. Berman is also the founder of online entertainment site Shorn.com.
http://www.variety.com/article/VR1118016295.html?categoryId=30&cs=1
Posted in: AT&T, Branded Entertainment, Dan Lovinger, Integrated MArketing, Jordan Berman, MTV, Shorn.com, Showtime, Stephen Friedman