February 16, 2012
Catherine Clinch’s Media Grazing: The Next Apple To Fall From The Tree
If I were a shareholder in APPLE — currently trading on the NASDAQ (AAPL – Apple Inc.) for $495.10/share — I might be a bit concerned about how things are shaking out in the post-Jobs environment. While Jobs was at the helm, there were constants that could be relied upon. New products would be announced when they were announced and never leaked to the press beforehand. Sure, there was that time that an Apple employee mistakenly left his prototype iPhone in a bar and it got into the hands of a tech blogger. The blogger wrote extensively about the device before being compelled — either by conscience or threat of litigation — to return the prototype. Everybody makes the occasional mistake, especially after a few drinks. But when the same scenario played out a year later, many wondered if this was a new way of doing test marketing. Lacking the benefits of an omniscient narrator’s POV, let’s offer the benefit of a doubt and move on.
As usual, our intrepid Thursday columnist has some interesting things to say about this, so if you’d like to read on, please sign up for the daily newsletter in the box to the right. It’s only $4.99 per month, which translates to less than 25 cents each day.