February 22, 2012
Catherine Clinch’s Media Grazing — The Second Screen, And What Comes With It
In case you haven’t noticed, there’s a revolution in the way the audience is consuming television. As recently as three years ago, network and advertising executives were freaking out over the fact that people were “distracted” by other media while watching TV. Fast forward to the concept of The Second Screen.
Our stalwart Thursday columnist is back with another fascinating look at the world of media, with a slightly different piece this week. To read the whole thing, sign up for the daily newsletter in the box to the right. It’s only $4.99 per month, which comes to less than 25 cents each day!