I am in the process of blackmailing my father.
For Christmas, my father gave me a Kindle and a Nook. Immediately thereafter, he told me he had written a play and asked me to “put it on those” so he could start selling his play online. He even had a marketing plan which, frankly, was quite interesting. I told him that I would be happy to do it for him IF he would let me clear out 30 years of clutter from his home. Being a stubborn Greek man, he was not about to let his daughter go through his things. I told him I understood, and I hoped he would understand that I would not be able to upload his play onto the digital readers for him until his home was cleared. A negotiation ensued. I won. Four weeks and three dumpsters’ worth of accumulated non-essentials later, my father’s apartment was ready to be painted and re-carpeted. My father saw this “construction” phase as an opportune time to spend a week in Las Vegas.
Did I mention that my father is 93 years old?
For way too long, Hollywood has taken the point of view that after a certain age people are set in their ways and stop consuming media. Especially new media. Ergo, they are not a desirable audience segment. As a result, Hollywood surmised that older creatives were equally set in their ways. Ergo, they are not a desirable employee pool. Anyone who has become trapped in this netherworld of misconception can tell you this is a fallacious argument. Be that as it may, Hollywood continues its pursuit of the young and the new only to discover that their most desirable demographic has become fickle and harder to seduce.
If the idea that an individual’s age has a direct correlation to their capacity to understand and/or consume new media, somebody forgot to send the memo to Kirk Kerkorian. When the former owner of MGM sold his studio in 2005, new media was still a series of bubbles that were crashing into each other at a frenetic pace. The assumption was that this man of great accomplishments was ready to relax his way into “The Long Goodbye.” Rather, it seems, Kerkorian took a pause to reflect on which direction he wanted to pursue for the next stage of his career. Along the way, he endowed an academic scholarship for the honors program at UCLA and invested in the automotive industry.
Flash forward to 2012. Kerkorian has decided that online distribution into global territories looks like a growth industry. Consequently, he is looking to purchase an entertainment production or technology company that can serve as his vehicle into the biggest corridor of new media.
Did I mention that Kirk Kerkorian is 94 years old?
Now, I will be the first to admit that while my father walks two miles each day — just because he can — and is not representative of everybody over 90. But there was an indication that something was percolating in the back of his sharp-as-a-tack mind when he showed up for a holiday dinner with a stack of index cards and started asking his three grandsons the questions he’d written on them:
“What is a Google?”
“Where is the NetFlix?”
“How does digital commerce work?”
Next thing I knew, my father had purchased a laptop and a printer and started to surf the web. Through Best Buy, Dell and HP had a new customer. Do you think they care how old my father is? Or were they just happy to have a new customer who is already formulating plans for his expansion into a new career as a playwright?
If we’re going to move gracefully into the future, we have to leave our old, broken, erroneous ideas behind us. Hollywood is a commerce based industry. The “over 50” population is the largest growing demographic in our country. It also possesses the largest pool of disposable income at a time of economic crisis, which should matter to the finance executives that determine the bottom line.
Lucky for me, the longevity gene seems to have trickled down into my DNA. Lucky for you, I’ll be keeping you posted on my father’s new career.
Catherine@nuclearfamilyfilms.com
